For Systems Made Simple™, attention to detail is more than a value—it’s how they’ve built trust with their audience. Host and systems strategist Courtney Elmer has built a top-ranked business podcast by delivering clear, actionable content every week. But for years, the process of publishing that content online was anything but simple.
Before discovering Podpage, Courtney’s team spent over 10 hours a week just managing the website side of the podcast. That time was being spent not on creative work, but on logistics: manually building blog posts in Squarespace, embedding media, formatting transcripts, optimizing metadata, and hoping it all rendered correctly on the front end.
“We pride ourselves on attention to detail here within our company, but man—our OG podcast workflow was intense. And yes, we even lost employees because the workload was ‘too detailed’ and ‘too much’ for the average person.”
Even with a meticulous process in place, the potential for human error was constant—especially when updates on Buzzsprout didn’t sync to Squarespace.
“If we forgot to update something in one place, it was nothing short of disaster.”
The real cost of manual SEO
Courtney had good reasons for investing in a rigorous SEO strategy. Maintaining a blog for each episode was part of a broader effort to drive long-term traffic and authority. And it worked: during one year of consistent publishing, the site’s domain authority jumped more than 15 points.
“Progress still felt slow and many days we scratched our heads and wondered, ‘is this all more trouble than it’s worth?’”
From skepticism to transformation
Everything changed in late 2020, when a student from Courtney’s podcasting program recommended Podpage.
“The skies parted, angels sang, and we discovered Podpage—the solution to all the podcasting problems that kept us awake at night.”
Though skeptical at first, the setup experience was nearly instant. After selecting a design template and importing the RSS feed, the site auto-populated with every episode, complete with metadata, show notes, and player embeds.
“All that time, energy, and sweat equity we’d spent manually building episode pages—there it was, recreated automatically, and looking more professional than what we had before.”
SEO that works—and support that listens
As someone deeply invested in long-term SEO, Courtney wanted to be sure nothing would be lost in the transition. A quick support email got a same-day reply from Podpage founder Brenden—on a holiday weekend.
“He sent back a detailed response to help achieve exactly what I was looking to do in terms of SEO. That level of service sealed the deal.”
Today, publishing an episode takes minutes, not hours.
“All it is now thanks to Podpage is a quick weekly check to make sure the episode imported properly and a custom link-tweak to optimize our episode slugs for SEO. Hit save, and done.”
A long-term partner for growth
Podpage has been a core part of the Systems Made Simple™ workflow for over four years. And the platform hasn’t stood still.
“The endless user improvements, updates, enhancements, and high-touch customer support has only continued surprising and delighting us ever since.”
With Podpage, Courtney and her team now focus their energy where it belongs: scaling their systems, growing their impact, and showing their listeners how to do the same.
About the podcast
Systems Made Simple™ is a top-ranked podcast that helps online business owners simplify their workflows, build the right systems, and scale beyond six figures—without burning out. Hosted by business systems expert and cancer survivor Courtney Elmer, the show teaches founders how to reclaim their time and step fully into their role as Visionary Leaders.
