When we say “logo” in this article, we’re referring to your podcast show artwork — the image that represents your podcast across platforms like Apple Podcasts, Spotify, and Podpage. While a brand logo is usually a small graphic mark, your show artwork serves as the face of your podcast. It communicates what your show is about before a listener ever presses play.
For new podcasters, designing that artwork can feel daunting. But with the right approach, you can create something distinctive, legible, and memorable, even without a design background.
What makes great podcast artwork
Strong podcast artwork balances clarity, originality, and scalability. It should look good whether displayed at full size on your website or as a tiny thumbnail in podcast directories.
- Clarity over complexity. Simple shapes, clear text, and limited colors stand out best in small spaces.
- Readable typography. Avoid ornate fonts that become illegible when scaled down. Make your show’s name large enough to read even at a distance.
- Avoid clichés. You don’t need to include a microphone, headset, or sound wave icon — these are overused and don’t tell listeners what makes your show unique.
- Use your space wisely. If you’re recognized in your industry, consider including your headshot. If not, prioritize making your show name more prominent. Remember: artwork gets shrunken down in podcast apps.
- Color consistency. Use two or three colors that reflect your show’s tone and are easy to distinguish on both light and dark backgrounds.
- Memorability. A distinct concept — even a subtle one — helps your podcast stand out in a crowded feed.
Three ways to design your podcast artwork
1. DIY with Canva
For many creators, Canva offers the fastest and most affordable way to get started. Its drag-and-drop templates make it easy to experiment with layouts, colors, and fonts. Start with a 3000x3000px square canvas (the standard size for podcast directories) and explore templates under “Podcast Logo” or “Podcast Artwork.”
Canva is ideal for testing early concepts — you can always refine or upgrade your design later.
2. Hire a freelance designer on Fiverr
If you’d rather not design from scratch, Fiverr is a cost-effective way to hire freelance designers who specialize in podcast artwork. Search for “podcast logo design” or “podcast cover art,” and review portfolios that match your show’s tone.
Expect to spend between $25–$150 depending on complexity and revisions. You’ll receive ready-to-upload artwork files sized correctly for all major platforms.
3. Work with specialists at PodcastBranding.co
For a fully professional approach, PodcastBranding.co focuses exclusively on podcast artwork. Mark is an award winning graphic artist, and a podcast who can help you define your show’s visual identity and delivers cohesive branding — artwork, logos, and social media assets — designed specifically for podcasters.
If you want your podcast to look as good as it sounds, this option offers the polish of a studio-quality brand package.
How Podpage helps your artwork shine
Once your artwork is ready, Podpage makes it easy to showcase your brand across your website. Upload your artwork once, and it automatically appears on your homepage, episode pages, and embedded players — ensuring a consistent, professional look everywhere your listeners land.
Podpage also optimizes your site layout for your show artwork, keeping it sharp and correctly scaled on both desktop and mobile.
Your artwork isn’t just an image — it’s your first impression. Make it simple, recognizable, and unmistakably yours.
About Podpage
Podpage builds websites for podcasters — no coding required. Instantly create a beautiful, professional site that updates automatically every time you publish a new episode. See www.podpage.com/preview
P.S. Check out the book The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals by Jim Macleod who will be joining us for the October meetup.
