Once you’ve decided to start your own podcast, creating a streamlined, professional looking website is the next logical step. But can you use this asset to make your podcast more successful?
Yes!
Publishing blog posts on your Podpage website not only acts as a secondary resource for your content (one that you control), it helps boost organic traffic to your site, thus expanding your audience.
Here are a few tips to help you get the most out of your Podpage blog.
1. Keep Your Voice Consistent
It’s tempting to switch to a more “professional” tone when you’re typing (rather than speaking), but it’s best to think of your blog as an extension of your podcast.
Your subscribers tune in because they want to hear what you have to say, so make it sound as much like you as possible. If your podcast episodes are filled with puns, add some into your blog posts. If you have a specific catchphrase, feel free to include it in your blog as well.
Keep in mind, however, that this is still a published medium, so you should put as much care as possible into proofreading your grammar and punctuation.
2. Make It Unique
There’s a place to put transcripts of your podcast episodes, but it isn’t in a blog post.
Remember, your blog is an extension of your podcast, not a carbon copy of it, so think of topics that supplement your episodes without overlapping too much.
Perhaps there’s a deeper story that you didn’t have time to cover in a 40-minute podcast. Maybe there’s a topic that works better in a text or visual format than audio. It could be that you just have additional resources that would give your listeners a better understanding of the episode. These are great opportunities for a blog post!
3. Practice Good SEO
Blog posts are an excellent way to drive organic traffic to your podcast, but only if you put some effort into optimizing them for search engine visibility.
This means focusing on things like keyword research, adding images (with alt text!), linking to pages within your site (as well as outside your site), and writing a great meta description. Don’t forget to include links to relevant podcast episodes, too!
4. Build a Community
Whatever your podcast is about, it’s proof that there’s a group of passionate individuals centered around a common interest. This is valuable social capital!
You can use your blog to throw some love to other content creators in your field, such as other podcasts, YouTubers, or TikTokers. Got a favorite product? Write up a review in a blog post!
The best way to build your own community is to present yourself as a part of one.
5. Be “In The Know”
For your listeners, one of the major benefits of listening to a podcast is being able to stay on top of all the industry news and trends. Thankfully, you can scratch that itch!
Even if you don’t want to use your podcast episodes to talk about the latest changes in your niche, your blog can be the perfect opportunity.
Conclusion
Your Podpage blog is more than just a nifty feature of your website, it’s a great way to grow your audience and expand your podcast—especially when combined with all of Podpage’s other amazing features!
And if you’re looking for additional resources about podcasting, look no further than our very own Podpage blog! Here, you’ll find plenty of helpful tips and advice on website SEO, microphone recommendations, how to improve your intros, and so much more.
Welcome to this amazing community!
